Your Pricing Is Not Your Problem // AFFORDABILITY IS NOT A SELLING POINT

So often people tell me they try to differentiate on being affordable... but this is not actually a differentiator, this is decreasing the perceived value of your item.

You SHOULD be making a profit. You SHOULD feel good about your pricing. You CAN charge (pretty much) whatever you want as long as your marketing aligns it.

You do not need to be the most affordable item on the market to make people buy. Honestly, this is often a major mistake in your strategy!!

Let's breakdown the why & what to do instead in this week's episode!

 

After working with hundreds of business owners, being at industry leading networking events, & speaking to big name successful business people, I have been able to put together a list of consistencies that I see the most successful people have in their mindset & beliefs.

I like to say running a business is the biggest personal growth journey you'll ever go on. Why? Because it points out all of your negative self beliefs from the beginning.

In this episode I outline the beliefs & mindsets many of my most successful clients have around their business so you can start to pick up on your negative beliefs & kick them to the curb!!

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